Slow Money Entrepreneur Self-Assessment Guideliness
based on a draft by Slow Money Northern California
What is it?
The Entrepreneur Self-assessment Guidelines was developed to help food & farming entrepreneurs determine how aligned they are with Slow Money Principles and, therefore, how to best attract local Slow Money supporters & investors.
Entrepreneurs should use the Self-Assessment as a guide for understanding the investment priorities of NYC LION Investors. Entrepreneurs need not submit their responses the questions below to NYC LION. However, your responses in NYC LION application materials should demonstrate your understanding of these Guidelines and how your business relates to them.
Who should review it?
Entrepreneurs can get a general idea of whether their enterprise fits the Slow Money ethos by downloading and completing the survey on their own.
Important Process Note: Slow Money investors strongly favor enterprises that complete the free B Corporation Impact Assessment and share the results with us as well.
1. Food Justice: Improve access to or affordability of local, healthy food.
For example, develop or expand the supply, purchasing and distribution of local food; increase food access for food insecure communities; or create urban farms and gardens.
2. Fair Labor: Provide meaningful livelihood for food/farming workers; pay a living wage to employees or provide other significant work-related benefits.
3. Food Supply: Increase the supply of locally grown and processed food
For example, develop or expand the supply, purchasing and distribution of local food; create or expand opportunities to process local food / create value-added products; create urban farms and gardens.
4. Food System Awareness: Educate eaters about their food to promote healthy food choices and consciousness about the nature of the local food system.
For example, create demand and increase markets for locally processed food, educate the public about sustainable agriculture, or build understanding between rural and urban populations.
5. Cultural Diversity: Honor or enhance diverse food cultures
6. Level Playing Field: Reduce barriers to entry or support new entrants to sustainable food businesses.
7. Local Supply Chain Enhancement: Use local suppliers for ingredients for a large portion of the product.
8. Food Standards: Promote sustainable food standards within your industry or marketplace
9. System Innovation: Create new way to solve major issues of the local food shed and food system.
10. Responsible Stewardship: Employ practices that responsibly manage soil, air, water and forest resources
For example, develop or increase sustainable agricultural practices, stewardship, sales or eco-system services.
11. Biodiversity: Support and increase biodiversity in plants and animals
12. Preservation: Preserve, restore or expand farmland, forests and oceans
For example, permanently protect agricultural land; bring new agricultural lands into production; or change policies, zoning, public opinion in support of farmland preservation.
13. Resource & Waste Reduction: Reduce consumption of non-renewable inputs and minimize production of unwanted outputs; mitigate or reverse adverse climate effects.
For example, create or expand environmentally sustainable distribution system; develop or increase sustainable agriculture practices and stewardship; use recycled, biodegradable or environmentally preferred ingredients for your product or packaging.
14. Humane Practices: Employ humane methods in animal care.
15. Environmental Standards: Perform regular environmental audits or review.
16. Diverse Revenue Streams: Expand revenue from value-added, ancillary services and/or monetize conservation services and resource stewardship
For example, create revenue from eco-tourism or community events; capture revenue from tax credits or grant funding for conservation or creating social good.
17. Business Innovation: Enhance profitability through innovative business and capitalization models
For example, finance farm infrastructure, create or expand opportunities to process local food / create value-added products; develop or expand innovative new business models.
18. Community Development: Expand and/or preserve community- or employee- ownership or management of food and farming enterprises.
For example, provide opportunities for new farmers.
19. Market Making: Promote efficient markets by expanding communication and information transparency.
20. Standard Bearer: Use suppliers who carry third-party product or corporate certifications such as USDA Organic, Transfair, FSC, B-corp or other, or who share/leverage your mission.